Diwali, Pepsico, potato chips and Target

I was pretty amused to see a flyer which said "Share the joy of Diwali" with the symbols of Pepsi and FritoLay. This is advertisment targeting Indians. How about celebrating Diwali with Pepsi and potato chips? What is the role of Indra Nooyi in "Celebrate Diwali with Pepsi and potato chip"? Soon we will be celebrating Pongal, Onam, Vishu, Sankranthi, Holi, and Navratri with Pepsi and potato chips!